"As soon as I heard of George Lois' Damn Good Advice it became required reading for 900 SVA students – and that’s just for this year!"

RICHARD WILDE, SVA

“If I hadn’t taken George Lois’ damn good advice 25 years ago, I’d probably be poor today.”

TOMMY HILFIGER

“The only thing better than being with George Lois as he talks about big ideas, is having his wisdom in my back pocket.”

STEVE HELLER

“If you really want to get in the game, you better think like George Lois thinks.”

BILLIE JEAN KING

“120 lessons from one of the most creative minds of our time: what a treasure for us all, and what a legacy for the younger generation, from this giant of mass communication!”

MASSIMO VIGNELLI

“I’m happy you’re here. I actually asked them to book you  because I got your book, and  then I boughtabout 20 copies of it  and just started handing it out  to my friends because I think there  is some damn good advice in  this book – and it’s very funny too, and impressive as well.”

JIMMY KIMMEL

on JIMMY KIMMEL LIVE

“Lois’ concept of the “Big Idea’ revolutionized media communications and continues  to inspire generations of creative directors, including me. George Lois is my hero.”

JEAN-PAUL GOUDE

“George Lois’ new book is wonderful advice to every creative in the world.”

RICHARD MEIER