Good Karma Creative
TASCHEN & ESPN 2006
“Heavyweight Match-up: Graphic design giant George Lois takes on boxing legend Muhammad Ali! A collection of the fighter’s poems and aphorisms, which Lois illustrates in his signature high-impact Big Idea style in his new book Ali Rap.”
“A legendary graphic designer takes a swing at gathering, and visualizing Ali’s gift of gab in Ali Rap–and it’s a knockout.”
“Lois has taken some of the Ali’s most explosive (and amusing) comments, placed them in chronological order, paired them with photographs and graphics, and turned the whole thing into a pictorial autobiography."
THE SUNDAY NEW YORK POST
“In this illustrated collection of lyrical Ali quotes, George Lois argues that The Greatest was the first hip-hop artist–and then proves it, chronologically.
“George Lois has gathered 300 or so bits of the boxer’s wordplay and conjoined them with evocative photographs, Ali ephemera (including his draft card) and other visual whimsies. The addictive result is part flip book, part biography and all fun. To quote The Greatest: ‘Me, Whee!’”
PLAY (THE NEW YORK TIMES)
“George Lois’ colorful history is the backdrop for his startling testament to his old friend Muhammad Ali. Coupling Ali’s radical wit with a lexicon of graphic jests, Lois tells the story of The Greatest while constructing a compelling social recreation of the world Ali changed forever.”
“No book on sports is ever hip, but Ali Rap is Hip with a capital H. Ali wins again!”
GENE SHALIT (NBC-TV)